Smiling man with short black hair wearing a light gray sweater, against a textured gray background.

I’m Mark, a paid social specialist with 7+ years’ experience supporting brands and agency teams.

I’ve worked across fast-paced agencies and growing ecom brands, delivering paid social strategies and execution that drive measurable results.

Today, I operate through Sovera Media, partnering with brands and agencies looking for clear strategy, reliable execution and performance that scales.

The person behind Sovera Media

Why I Do What I Do:

I’ve always been focused on what actually drives performance, what makes people stop scrolling, engage and convert.

Over time, I’ve learned that strong strategy beats bigger budgets, and that efficient, well-structured campaigns create the foundation for sustainable growth.

That’s the approach I bring to every account.

What You Can Expect:

7+ years’ experience across paid and organic social

£8.4M+ annual ad spend Managed

Platforms: Meta, TikTok, Reddit, LinkedIn, Pinterest

Worked with 30+ brands across ecommerce, wellness, fitness, food and fashion

Experience across both agency and freelance environments

Strategy-led, with a strong focus on performance and efficiency

Outside of Work:

When I’m not deep in ad accounts or content calendars, I’m usually in the gym, trying new food spots or planning my next trip.

Big fan of good food, better company and anywhere with sunshine.

Work is a big part of my life, but so is enjoying it. I try to bring that same balance and energy into how I work with clients.

Mark squatting while holding a water bottle in a gym with exercise equipment including weights, a squat rack, and cardio machines.
Mark wearing a backpack and a cap standing on rocky terrain, facing a large waterfall with multiple streams falling into a pool below.
Group of six people dressed in formal attire at a party or event, posing together and smiling.
A man lifting weights during a workout in a gym, wearing a hoodie, shorts, and knee-high socks, surrounded by weight plates and gym equipment.
A person holding a Polaroid photo of a smiling man in a white shirt sitting outdoors at the beach, with a blue sky and ocean in the background.
Mark wearing sunglasses and a white shirt sitting in a woven hanging chair on a rooftop deck, holding a drink, smiling.
Three people in athletic attire standing together indoors in front of television screens showing event graphics. They are smiling and wearing matching hoodies with "FITSEEKR" printed on them.
A man sitting at a restaurant table with a large platter of sushi, holding a cocktail in a coupe glass, in a modern restaurant with bamboo decor.
Mark wearing a helmet, sunglasses, and a Boston Celtics jersey riding an all-terrain vehicle in a desert area with palm trees.