AllSaints: Premium Positioning At Retail Pace.

The Overview

As part of my role at Croud, I supported paid social planning for AllSaints, working across global markets with campaign strategies designed to drive both brand and performance outcomes. The challenge was balancing premium positioning with the pace of retail, all while keeping results sharp and spend efficient.

What I Did

• Led campaign strategy and planning across Meta in the UK, US and key EU markets
• Supported always-on conversion activity and seasonal product launches
• Built media plans tailored to promotions, sales cycles and peak retail periods
• Advised on creative formats, messaging and best practice for Meta performance
• Presented insights, results and testing plans directly to client stakeholders

Key Highlights

• Supported multi-market Meta strategy — from the UK to the US and Europe
• Delivered strong ROAS across BAU and promo activity through strategic campaign structuring
• Helped streamline creative and targeting to reduce CPA and improve ad relevance
• Trusted to lead planning conversations and advise on budget allocation by region

Why It Matters

AllSaints was a fast-paced, high-expectation client where performance had to match brand. Working on this account sharpened my ability to plan paid social at scale, across markets, with creative that felt premium and converted.