Dewynters: Scaling Paid Social Across The West End.

The Overview

Dewynters required flexible paid social support across multiple live entertainment campaigns, often running concurrently with tight deadlines and high performance expectations. I worked as an embedded partner within the agency, supporting campaign builds, optimisation and delivery during peak launch periods.

What I Did

• Built and managed Meta campaigns across multiple live entertainment clients
• Supported full-funnel activity from awareness through to ticket sales
• Optimised budgets, audiences and creative based on real-time performance
• Worked closely with internal teams to align messaging with campaign timelines

Key Highlights

• Delivered consistent campaign performance across multiple concurrent launches
• Enabled the agency to scale output without increasing internal resource
• Maintained efficiency during high-pressure on-sale and peak demand periods
• Operated seamlessly as a white-label extension of the internal team

Why It Matters

Live entertainment campaigns move fast, and performance matters most when demand peaks. This project demonstrates the value of having a paid social partner who can integrate quickly, operate reliably and deliver under pressure.