Unfinished × EFD: Paid Social For Major Film Releases.

The Overview

Unfinished, a creative agency, needed senior paid social support fast. Their account director was leaving, and a replacement wasn’t starting for months. They brought Sovera in as a white-label partner to keep campaigns running — and to a high standard.

The primary client was EFD, a film distribution company behind some of the biggest releases of the year — including Timothée Chalamet’s Marty Supreme and The Drama, starring Robert Pattinson and Zendaya. The campaigns were brand awareness-led: the objective wasn’t direct response, it was reach, relevance and building anticipation ahead of release windows.

What I Did

• Stepped in as a white-label paid social partner during the agency’s transition period
• Ran brand-awareness campaigns for EFD across Instagram, TikTok and Meta
• Built tight audience targeting around reach, relevance and release-window anticipation
• Focused creative and platform strategy on attention, not just clicks

Key Highlights

• Campaigns ran without disruption through the agency’s transition period
• The agency retained their client throughout
• Performance held up against the standard expected for major film releases

Why It Matters

If you’re running brand awareness campaigns in film, entertainment or culture — and need a paid social partner who can operate at that level — this is proof it’s been done.