Scaling Paid Social for Dewynters
White-label performance support across multiple West End campaigns
Role: Paid Social Partner (White-label)
Scope: Multi-account campaign management across live entertainment clients
Channels: Meta Ads
Focus: Ticket sales, launch performance, campaign optimisation
The Overview
Dewynters required flexible paid social support across multiple live entertainment campaigns, often running concurrently with tight deadlines and high performance expectations.
I worked as an embedded partner within the agency, supporting campaign builds, optimisation, and delivery during peak launch periods.
Meta-led
Supporting activity across TikTok & Reddit
Ticket Sales
High-intent conversions
Full Funnel
Prospecting to conversion
White-label
Embedded within agency
Fast Delivery
Multi-show turnaround
Performance
Maximising peak demand
<THE CHALLENGE
Managing multiple campaigns across different shows required fast turnaround, strong platform knowledge, and consistent optimisation.
With overlapping launches and limited internal bandwidth, maintaining performance at scale was a key challenge.
WHAT I DID
Built and managed Meta campaigns across multiple live entertainment clients
Supported full-funnel activity from awareness through to ticket sales
Optimised budgets, audiences, and creative based on real-time performance
Worked closely with internal teams to align messaging with campaign timelines
KEY HIGHLIGHTS
Delivered consistent campaign performance across multiple concurrent launches
Enabled the agency to scale output without increasing internal resource
Maintained efficiency during high-pressure on-sale and peak demand periods
Operated seamlessly as a white-label extension of the internal team
Why It Matters
Live entertainment campaigns move fast, and performance matters most when demand peaks.
This project demonstrates the value of having a paid social partner who can integrate quickly, operate reliably, and deliver under pressure.