Paid Social for the Film Industry Unfinished Agency × EFD
Role: Founder & Social Media Manager
Time Period: 2019–2024
Channels: Instagram, TikTok, Meta Ads
Focus: Brand building, organic growth, paid testing, product sales
The Brief
Unfinished, a creative agency, needed senior paid social support fast. Their account director was leaving, and a replacement wasn't starting for months. They brought Sovera in as a white-label partner to keep campaigns running — and to a high standard.
The Work
The primary client was EFD, a film distribution company behind some of the biggest releases of the year — including Timothée Chalamet's Marty Supreme and The Drama, starring Robert Pattinson and Zendaya.
The campaigns were brand awareness-led. The objective wasn't direct response — it was reach, relevance, and building anticipation ahead of release windows. That means tight audience targeting, creative that stops the scroll, and platform strategies built around attention, not just clicks.
The Results
No ROAS to report here — that's not what this was. Brand awareness campaigns live and die by engagement quality, view-through rates, and reach efficiency. Across the board, performance came in strong. The campaigns ran without disruption, the agency retained their client, and the work stood up against the standard you'd expect for major film releases.
Why It Matters
If you're running brand awareness campaigns in film, entertainment, or culture — and you need a paid social partner who can operate at that level — this is proof it's been done.