Case Study — Agency Experience
The Outcome
Before founding Sovera Media, I spent several years at Manning Gottlieb OMD as a Biddable Account Manager, leading paid social strategy and daily optimisation for major brands including Nissan, QuickBooks and Specsavers. It's where the approach behind Sovera was built: clear strategy, hands-on delivery and honest reporting, applied to seven-figure budgets under real agency pressure.
Agency-scale delivery is a different discipline to running a single account: multiple brands, multiple stakeholders, and no room for the reporting or optimisation to slip. That's the standard Sovera was built to hold onto, now applied directly for brands and as a white-label partner for agencies who need the same reliability.
From The Team
Mark was a standout member of the team at MG OMD, consistently delivering under pressure and rising to every challenge. Ambitious and highly driven, he combined strong technical ability with clear thinking and a proactive approach, both in account work and supporting the wider team.
The Campaigns

A full-funnel launch campaign across three platforms for the 2021 Qashqai.

Pivoting to Reddit when Meta underdelivered — QuickBooks’ first-ever Reddit campaign.

A trend-led Pinterest activation that landed a +10pt lift in ad recall and a Pinterest Global Success Story.