Brands Agency Case studies Blog About Work with us

Case Study — Agency Experience

Manning Gottlieb OMD: Seven-Figure Budgets, Three Major Brand Launches.

Role: Biddable Account ManagerChannels: Meta, TikTok, Pinterest, RedditFocus: Multi-brand agency delivery

The Outcome

3 Brands.
One Agency Team.
MetaTikTokPinterestReddit

The Overview

Before founding Sovera Media, I spent several years at Manning Gottlieb OMD as a Biddable Account Manager, leading paid social strategy and daily optimisation for major brands including Nissan, QuickBooks and Specsavers. It's where the approach behind Sovera was built: clear strategy, hands-on delivery and honest reporting, applied to seven-figure budgets under real agency pressure.

What I Did

  • Owned paid social strategy and day-to-day optimisation across multiple flagship client accounts at once
  • Managed seven-figure media budgets across Meta, TikTok, Pinterest and Reddit
  • Led the introduction of new platforms into established brands' always-on media mix, including Nissan's first use of Reddit
  • Worked cross-functionally with creative, strategy and client teams to keep campaigns performing under tight deadlines

Key Highlights

  • Delivered campaigns for three major brands concurrently: Nissan, QuickBooks and Specsavers
  • Contributed to campaigns nominated for the Digital Drum Awards
  • Built the strategic and operational foundation that Sovera Media now runs on

Why It Matters

Agency-scale delivery is a different discipline to running a single account: multiple brands, multiple stakeholders, and no room for the reporting or optimisation to slip. That's the standard Sovera was built to hold onto, now applied directly for brands and as a white-label partner for agencies who need the same reliability.

From The Team

Mark was a standout member of the team at MG OMD, consistently delivering under pressure and rising to every challenge. Ambitious and highly driven, he combined strong technical ability with clear thinking and a proactive approach, both in account work and supporting the wider team.

Sabrina Selvaratnam, Founder, STS Global Media

The Campaigns

Read Each Brand In Full.

Need That Same Standard, Full-Time?

Book A Call

Or email hello@soveramedia.com

Ready to grow your paid social?Work with us