Nissan Qashqai: A Full-Funnel Launch Across Three Platforms.

The Overview

During my time at Manning Gottlieb I supported the launch of the 2021 Nissan Qashqai with a bold, full-funnel campaign that drove awareness, consideration and intent across multiple digital channels. The goal was to reach a broad but relevant audience while positioning the Qashqai as the standout in its category.

What I Did

• Planned and activated campaigns across Meta, TikTok and Reddit
• Developed targeting strategies to reach high-intent users across key demographics
• Collaborated with media owners to ensure creative best practice and innovation
• Managed day-to-day optimisations and reporting to drive efficiency and impact
• Provided strategic recommendations to enhance reach and engagement

Key Highlights

• Helped Nissan introduce Reddit into their digital mix, now part of their always-on strategy
• Delivered performance benchmarks that exceeded expectations for a high-investment brand launch
• Supported a multi-million pound media plan as part of one of MG’s flagship clients
• Contributed to a Digital Drum Award nomination for Best Branding Campaign

Why It Matters

This campaign reinforced the value of creative-led, platform-specific thinking — especially in high-stakes, brand-first environments. It also showed how well-planned biddable activity can influence long-term media strategy.